Variations: scaling approved creative
A new flow that lets users scale from approved creative without starting a new project. Now about 30% of all platform output.
ExploreUX & product
Product-minded design across SaaS, B2C, and fast-paced creative tech teams. Most of this is work at Shuttlerock, a creative production platform — turning messy requirements into clear, usable experiences that ship.
Canvas: a multi-view QA tool to simplify creative review
A multi-view QA tool that cut review time by about 25% and replaced slow, error-prone workarounds.
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Brand intelligence
A strategic project where I pushed back on the agreed solution, reframed the problem, and proposed an AI-informed alternative the team adopted.
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From ambiguity to app store
A standalone iOS app for creative contributors, designed from a vague idea with no brief. My flows became the blueprint for what shipped.
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Showroom to screen
An eCommerce redesign that brought a premium plumbing supplier's brand online, and consolidated four sites into one.
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